Topic:  A Strategic Approach to Marketing Your Organization to Employees and Candidates

Speaker:  Aaron Matos, Founder/CEO Jobing.com

Employment branding, job boards, social media, video, mobile... the world of recruitment advertising and employment marketing has changed tremendously over the past few years.  Driven by technology and the hyper-cyclical nature of employment, recruitment marketing is becoming more fragmented and complicated.  In this presentation on Employment Marketing, Matos discusses how business strategy drives employment marketing; and takes a fresh, new, and strategic look at employment marketing practices and how they drive real business results.  From connecting employment brand to business strategy, targeting the right candidates, candidate experience, building a deep and compelling employment story, and distributing that story through today's technology and media, this presentation will help you elevate your strategies for your employment marketing and drive value within your organization.

Sponsor:  Ogletree, Deakins, Nash, Smoak & Stewart, PC

Last day for online registration is March 12, 2010